Platform Launch · Case Study

Lead to Quote Platform

Senior Product Manager · Omnissa · 2024

I owned the end-to-end delivery of a mission-critical Lead-to-Quote platform during Omnissa's high-stakes divestiture from Broadcom. With a non-negotiable 5-month deadline and zero margin for error, I drove cross-functional alignment, made decisive trade-offs, and delivered a system that generated $177M in new pipeline in one quarter after launch.

5 mo
Deadline
<2%
Data Errors
1,500+
Users Enabled
$177M
New Pipeline

A High-Stakes Divestiture

Omnissa was separating from Broadcom, but the legacy systems weren't part of the deal. We had 5 months to stand up a Lead-to-Quote platform that would both protect millions in existing revenue and unlock new pipeline from day one.

Stakeholders Aligned

Sales Reps, Sales Leaders, Partner Operations, Sales Operations, Customer Success, Marketing, System Engineers

Core Objective

Deliver a revenue-generating platform within 5 months or face significant financial impact on day one

What I Drove the Team Toward

1

Design for Simplicity

I pushed back on replicating legacy complexity and championed a streamlined system free of tech debt.

2

Ruthless MVP Scoping

I made hard prioritization calls, cutting non-essential features to enable transactions on day one.

3

Data Migration Excellence

I established rigorous validation processes to ensure only clean, usable data migrated, protecting downstream operations.

The Work

Goal 1

Redesigned Sales Workflows from Scratch

I led discovery workshops to map pain points, created process flows and requirements docs, then partnered with engineering to redesign workflows from scratch.

Result: Unified workflows across 7 teams, reducing training time and enabling immediate productivity at launch.
Goal 2

Made Hard Trade-offs for MVP

I led prioritization using MoSCoW framework, built a phased roadmap, and presented data-driven trade-offs to secure executive buy-in on MVP scope.

Result: Launched MVP on deadline with only revenue-critical features. Zero blocked transactions on day one.
Goal 3

Built Transparency Into Data Migration

I defined acceptance criteria for data migration, built validation dashboards for UAT, and ran stakeholder sign-off sessions to catch issues before launch.

Result: Achieved <2% data error rate post-launch, exceeding accuracy benchmarks.

Results Delivered

KPIs Exceeded in Q1: Qualified Leads Customer Accounts Opportunities Created Opportunities Quoted Sales Orders
KPI Target
Leads Qualified 1,200
Opportunities Created 800
New Business Quotes 400
Renewal Quotes 600
Actual (Q1)
Leads Qualified 1,450
Opportunities Created 1,020
New Business Quotes 485
Renewal Quotes 725

Key Learnings

1

Use Deadlines as Leverage

Early on, I tried to negotiate scope without urgency. Once I anchored discussions to the immovable deadline, executive decisions happened in days, not months.

2

Surface Risks Early

I used to wait until I had solutions before raising risks. On this project, I learned to share them earlier. Stakeholders had time to help remove blockers instead of reacting to surprises.

3

Over-Communicate Early

I underestimated how often stakeholders needed visibility into data migration progress. Building dashboards earlier would have reduced escalations and earned trust faster.